Essentially, "What is the EU?" shot up proportionately a large amount, from almost nothing, to slightly more than almost nothing. More informed search terms massively dwarfed it throughout the referendum period, but a few weasely phrasings ignored that.
Also bear in mind that despite a record turnout, a little under 30% of the population didn't vote in the refferendum. Those ~1000 google searches could quite easily all be from >17million group of people who abstained from voting, concerned by the swell of panic following the results.
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@Willowthecollie https://medium.com/@dannypage/stop-using-google-trends-a5014dd32588#.gsed2xvp5
Essentially, "What is the EU?" shot up proportionately a large amount, from almost nothing, to slightly more than almost nothing. More informed search terms massively dwarfed it throughout the referendum period, but a few weasely phrasings ignored that.
Also bear in mind that despite a record turnout, a little under 30% of the population didn't vote in the refferendum. Those ~1000 google searches could quite easily all be from >17million group of people who abstained from voting, concerned by the swell of panic following the results.