The word LEGO comes from the Danish words, "LEg GOdt&qu 11 9, 5:14am

@NaCltyGrl I think that is just Toys R' Us in the US because it is not the case on the Danish site or the LEGO site

On LEGOs own site they show it in groups of they sub genres. Ninjago, Friends, City and so on. The Danish Toys R' Us site does the same but not genders