@Kissamies Tanning is also perhaps losing status because we've had the whole ozone layer thing for decades now, so the importance of megasunblock has been impressed on people. Between that and tanning beds == cancer, we've ended up with an unusually middle-of-the-road aesthetic. Too pasty and you're an underpaid office drone who never gets a break, but dark, dark, leathery is also out.
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@Kissamies Tanning is also perhaps losing status because we've had the whole ozone layer thing for decades now, so the importance of megasunblock has been impressed on people. Between that and tanning beds == cancer, we've ended up with an unusually middle-of-the-road aesthetic. Too pasty and you're an underpaid office drone who never gets a break, but dark, dark, leathery is also out.