Until 2011 beer was actually considered just that: beer. Some regulation of advertisement was self-imposed by manufacturers as early as in 2003. The only significant effect was that beverages with low enough alcohol content were regulated slightly differently and weren't subjected to excise tax (edit: it was, but tax rate was very small).
In 2006, new rules were implemented for licensing, accounting, transportation and sales of drinks with high alcohol content, which still didn't include beer, beer-like products and some cocktails with low alcohol content. In 2011 law was modified to cover everything with alcohol content over 0.5%... Including perfume.
2006 law actually made it mandatory to register production and movement of products containing specified percentage of ethyl alcohol in unified federal database (EGAIS), which didn't work properly even in 2015. Perfume industry eventually was excluded from this law by an executive order, but only after it took a serious financial hit from not being prepared for new regulation and then being unable to work with EGAIS due to technical issues.
Same waiver was, apparently, later issued to wholesale distributors as well, which in combination with technical limitations of software made that database useless for it's stated purpose of monitoring production and tracking movement of ethyl alcohol from producer to consumer.
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Until 2011 beer was actually considered just that: beer. Some regulation of advertisement was self-imposed by manufacturers as early as in 2003. The only significant effect was that beverages with low enough alcohol content were regulated slightly differently and weren't subjected to excise tax (edit: it was, but tax rate was very small).
In 2006, new rules were implemented for licensing, accounting, transportation and sales of drinks with high alcohol content, which still didn't include beer, beer-like products and some cocktails with low alcohol content. In 2011 law was modified to cover everything with alcohol content over 0.5%... Including perfume.
2006 law actually made it mandatory to register production and movement of products containing specified percentage of ethyl alcohol in unified federal database (EGAIS), which didn't work properly even in 2015. Perfume industry eventually was excluded from this law by an executive order, but only after it took a serious financial hit from not being prepared for new regulation and then being unable to work with EGAIS due to technical issues.
Same waiver was, apparently, later issued to wholesale distributors as well, which in combination with technical limitations of software made that database useless for it's stated purpose of monitoring production and tracking movement of ethyl alcohol from producer to consumer.