@NaCltyGrl They pride themselves with saying that it is neither boy or girl oriented. Their commercials (In Denmark) show both boys and girls or just hands. Of course some of their sets would be more appealing to either one or the other but it isn't fixed towards one or the other according to the LEGO PR team. So there is that
@NaCltyGrl I think that is just Toys R' Us in the US because it is not the case on the Danish site or the LEGO site
On LEGOs own site they show it in groups of they sub genres. Ninjago, Friends, City and so on. The Danish Toys R' Us site does the same but not genders
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