Music in the background of the last picture http://www.youtube.com/watch?v=-sFFYfvgF-w
Anyway, the first picture refers to these videos http://www.youtube.com/user/SwedishMealTime?feature=chclk
The snowman is a reference to a man in Sweden who got trapped in his car without food during a snowstorm and was found two months later, weak but still alive. How did he survive? By eating "a bit of snow".