Confession: I collect troll figurines like other people collect stamps, so when I visited Norway this week I of course had to get a Norwegian troll. You can find a wall of nothing but rubber troll figurines in every Norwegian souvenir shop, but I always thought they were horrible looking and asked people if I could find better quality trolls in a normal store. I was always told no, because trolls are mainly a tourist thing in Norway these days.
Which surprised me because you can find the Norwegian souvenir trolls in Danish souvenir shops too if you don't have the time or money to visit Norway, but if you want the Danish trolls you have to visit designer stores that have "this year's troll design" and what not. They're more expensive but better quality and usually made from ceramics, porcelain or wood, sometimes with real wool for hair. I didn't expect Denmark to be more serious about trolls than Norway.
To be fair, I eventually found some really nice wooden troll figurines in a single Norwegian souvenir shop.