OMG Norway! It's tradition!
Every year a giant straw goat is build in Sweden and most years it meets a violent end. Usually by fire, but it has also been hit by cars and kicked apart.
People don't hate it. It has just become part of the tradition to try and destroy it.
2nd December 2016
Norway's suggestion for Sweden to burn the goat down himself every year possibly raised the suppressed emotional memories (without episodic memory) of having sex with goats and burning them down. And feelings of guilt and shame fired up Sweden's psychological defenses. As the most common cover-up for secret feelings of guilt and shame is denial and aggression.